MediaSpan Teams With Eonstreams For Radio Streaming Solutions
February 3, 2006 at 7:07 AM (PT)
Digital content management/marketing company MEDIASPAN has parterned with streaming media company EONSTREAMS to provide unique streaming solutions for its online network of over 1,500 radio stations. The companies plan to jointly sell national advertising across their combined network of nearly 2,000 local media partners.
EONSTREAMS’ ad insertion technology allows advertisers to target online audio, video and rich media ads by demographic, geographic, psychographic and format-specific profiles. Additionally. MEDIASPAN is rapidly growing its base of podcasting customers in conjunction with it's partner stations, including stations owned by ENTERCOM, RADIO ONE, CITADEL and ABC Radio.
EONSTREAMS currently works with 5 radio groups and more than 400 stations, and together the two companies will work with stations that reach over 75% of US households.