Jacobs Media Tech Survey Affirms Social Networking Boom
May 4, 2009 at 2:20 PM (PT)
A new survey conducted by JACOBS MEDIA found that, as could be expected, social networking sites are the current rage. A poll of more than 21,000 members of rock radio e-mail clubs found that two-thirds (67%) visit and/or have profiles on these sites, up from 57% in last year’s JACOBS MEDIA Technology Poll.
Women, Alternative and Active/Mainstream Rock fans, and 18-34 year-olds are the most avid social networkers. In fact, 82% use sites like MYSPACE and FACEBOOK What's new this year is that social networking has caught on among older demographics and Classic Rockers. More than half (54%) of those who listen to Classic Rock stations spend time on these social networking outlets.
FACEBOOK is especially hot now, as 43% now visit or have built a profile on FACEBOOK, compared to 38% for the long-time pioneer, MYSPACE. In fact, FACEBOOK holds its lead among both genders, as well as the various age groups.
"This study has traditionally been a leading indicator of the change that is taking place in the social networking community," JACOBS MEDIA Pres. FRED JACOBS said. "Our technology polls have frequently foreshadowed trends, such as the exodus to cell-phone only, and the popularity of video streaming. FACEBOOK is poised to pass the traditional category-killer MYSPACE."
What's more, 16% visit or have profiles on CLASSMATES.COM, especially 25+ listeners and Classic Rock fans. Nearly one in 10 uses the career networking site LINKEDIN. Fans of Alternative radio are especially likely to visit or connect on LINKEDIN.
Bringing up the rear -- at least for now -- is TWITTER, which attracted around 5% of the respondents. TWEETERS are more likely to fall in the 18-29 year-old group, and are more apt to own an iPHONE (or iPOD TOUCH).
Social networking is also becoming a habitual activity. Four in 10 (39%) say they visit them at least daily .. and 4% frequent sites like FACEBOOK and MYSPACE on at least an hourly basis.
For more information, contact PAUL JACOBS at (248) 353-9030 or e-mail firstname.lastname@example.org.