Clear Channel Commits To Nielsen In 18 Markets, Inks 'Partial' Arbitron Renewal
May 4, 2009 at 3:38 PM (PT)
CLEAR CHANNEL RADIO today clarified its position on audience ratings for markets 51 and above, announcing an additional market (NEWBURGH/MIDDLETOWN, N.Y.) in its relationship with NIELSEN and a partial renewal of a currently-expired ARBITRON contract. The company also confirmed it will be going forward without ratings data in seven markets.
Those markets are: GRAND FORKS, ND, SIOUX CITY, IA, SARASOTA, FL, JACKSON, MS, LIMA, OH, PARKSERBURG, WV, and WILLIAMSPORT, PA.
"CLEAR CHANNEL RADIO remains fully committed to NIELSEN in the 18 markets in which we are currently working with them," the statement asserted. "In addition, based on the outstanding data gained from the first pilot market, we remain interested in expanding our relationship to include additional markets. We will be adding one additional market immediately. The professionalism, commitment to accuracy, and customer support we’ve received from NIELSEN is matched only by their research quality and ability to deliver an accurate measure of true radio listening. We look forward to a long and mutually productive relationship with them."
Clear Channel To Not Pay Nor Use Some Market Ratings
Under the new ARBITRON agreement, CLEAR CHANNEL RADIO will neither use nor pay for ARBITRON ratings in some 24 markets. Seventeen of those are currently covered by the company’s relationship with NIELSEN and the remaining seven will move forward without ratings data. CLEAR CHANNEL RADIO's previous contract with ARBITRON expired at the end of 2008.