Details Of Arbitron And $69 Million Clear Channel Deal
May 5, 2009 at 8:52 AM (PT)
In an 8k filing with the SEC, ARBITRON has revealed that it's inked a new three-year deal with CLEAR CHANNEL COMMUNICATIONS, INC. for diary-based ratings in 105 markets. This comes on the heels of yesterday's CLEAR CHANNEL announcement that it had signed a "partial renewl" with ARBITRON, (NET NEWS 5/4).
The deal also covers PREMIERE RADIO NETWORKS to receive RADAR National Radio Network ratings services and data, and new agreements with KATZ MEDIA GROUP and CLEAR CHANNEL TRAFFIC that run for three years, beginning JANUARY 1st, 2009, and ending DECEMBER 31st, 2011 -- and it's worth approximately $69 million.
For a look at ARBITRON's SEC filing, and the markets that this new agreement covers, just click here.
It should be noted that CLEAR CHANNEL has a separate PPM agreement that covers 46 PPM markets, where they currently have stations, that also expires on DECEMBER 31st, 2011. That was a five-year deal that commenced on JANUARY 1st, 2007.
How will this news affect ARBITRON's stock price? Follow it here.
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