New Version Of PADapult Launched
May 5, 2009 at 11:59 AM (PT)
Digital audio delivery provider ENCO SYSTEMS INC.has just released version 9.0a of PADapult, the data multicasting tool for radio broadcasters. The new version features the ability to send customizable ‘now playing’ information to the TWITTER and FRIENDFEED social networking systems.
PADapult allows the sending of data to as many as 10 different destinations, such as HD Radio, RDS encoders, websites, electronic signage and now, TWITTER and FRIENDFEED. PADapult automatically formats data for the intended destination. It also supports scheduled messagecasting for promotional and commercial content.
"With the continued interest in social networking by radio broadcasters, the ability to natively support TWITTER and FRIENDFEED in PADapult will give our radio clients another way to promote their stations and tighten the ties to listeners," ENCO SYSTEMS Pres. EUGENE NOVACEK said. "We’ve also made a number of enhancements to PADapult making it even easier to configure and increasing its’ functionality."