Impact Networks Expands 'Daypart Personality' Lineup
May 7, 2009 at 9:11 AM (PT)
IMPACT RADIO NETWORKS is expanding its "Daypart Personality" line-up, including over a dozen new air talents across all major music-based formats. The company launched "Daypart Personality" last year with CLEAR CHANNEL air talent DOUG KRAMER’s “KRAMER’s Funhouse." The line-up was later expanded to include additional options in AC, Country and Rock.
"Daypart Personality was designed for GMs who need to cut budgets without cutting quality," commented IRN CEO STEVEN LUDWIG. "It lets Stations take hard costs off the P&L and convert them into barter for more cost-efficient content budgeting."