Advertiser Sues ABC Radio Networks
February 6, 2006 at 6:13 AM (PT)
INTERNATIONAL STAR REGISTRY is taking ABC RADIO NETWORKS to court for breach of contract and fraud over its claim that ABC underdelivered on its audience guarantee by up to 24%
MEDIAWEEK reports that ISR is seeking over $5 million in compensatory and punitive damages and claims that ABC guaranteed ratings points and underdelivered, and also concealed the shortfalls. "They knew they under-delivered, and they took our money," ISR President ROCKY MOSELE told the magazine. "This has been going on for 20 years."