Corus Entertainment Names Its iTunes
May 12, 2009 at 1:51 PM (PT)
CORUS ENTERTAINMENT has inked a deal with APPLE INC. to embed its own iTunes music store into the websites for 11 of its stations in CANADA. The service, launched yesterday, is tailored to what each station is playing that day, offering listeners tuning in online or through their iPhone to purchase a track CORUS media have aired.
The deal, which should drive more listeners each station's website, also features a small revenue-sharing component. "We get a little piece of whatever sales iTunes generates," CORUS RADIO Interactive Division VP DAVID HUSZAR told GLOBEANDMAIL.COM. "It's not something we're going to get rich on. We're just trying to do a whole bunch of things to make it more convenient for our listeners who are engaged with our website, and actually make it more convenient to listen to radio in general."