Marketron Hits Its 1,000th Station
May 12, 2009 at 12:52 PM (PT)
MARKETRON has signed its 1,000th terrestrial radio station to MARKETRON Exchange and has verbal commitments from hundreds more.
MARKETRON EXCHANGE simplifies the processes used to buy Radio advertising by providing a seamless integration between media buying systems and the business systems used by most radio stations. It makes radio easier to buy while providing media buyers a single, consistent way to place business with all MARKETRON stations.
MAX MEDIA Regional Traffic Dir. SHERRY CRIDER said, "I just received eight new orders, completely input into the traffic system in about three minutes. This is incredible. We couldn’t be happier."