Study: Radio Gets Under 10 Minutes Of Consumers' News Time
May 13, 2009 at 5:14 AM (PT)
A PRICEWATERHOUSECOOPERS global study on the future of newspapers ranks radio well behind television (43 minutes per day) and newspapers (33 minutes per day) in terms of time consumers devote to news. The report says that respondents averaged less than 10 minutes per day with radio and magazines, with paid Internet content taking 20 minutes per day and free Internet content taking 15 minutes. The global study also noted that respondents ranked mobile devices last for news delivery, citing difficulty in reading the information as the leading reason not to use cell phones for news.
The study concludes that newspapers "have a long-term future and will coexist with other media," but not in the formats or volumes seen today, with some major papers and brands falling by the wayside in the interim. The report says that despite online growth, print will continue as the largest revenue source for newspapers "for some time." Consumers, says the report, see breaking news and general interest news as "commodities" but may pay for content about specific topics; video is also seen as an important element of news on the Internet.
Read the report by clicking here.