ADM/Edison Offers Podcasting Use Webinar
May 14, 2009 at 2:21 PM (PT)
THE ASSOCIATION FOR DOWNLOADABLE MEDIA will present "The Podcast Consumer Revealed - 2009," on MAY 21st, 2009, at 1:00 ET. TOM WEBSTER from EDISON RESEARCH will present the joint ADM/EDISON Webcast of this examination of the growing audience for audio and video podcasts.
In the recently published EDISON RESEARCH/ ARBITRON 2009 update to their "Infinite Dial" study, awareness of podcasting increasing from 37% to 43%, and the percentage of Americans who have ever listened to an audio podcast growing to 22%. According to EDISON RESEARCH’s TOM WEBSTER, "If you are in the business of creating downloadable media, this is key, significant research that you won't want to miss ... This report and webcast will look at demographics and usage, key audience behaviors, content preferences, and attitudes towards advertising and sponsorships."
The free webcast will last one hour and will include time for questions. Participants will also be able to download the presentation prior to its wider public release. The event requires pre-registration at https://www2.gotomeeting.com/register/502857363.