CBS/NY Names Sammy Simpson Dir./Integrated Marketing
May 15, 2009 at 10:18 AM (PT)
CBS RADIO has appointed Sammy Simpson Dir./Integrated Marketing for its NEW YORK stations - WINS, WCBS-AM, WFAN, WCBS-FM, WWFS and WXRK. Starting JUNE 1st, he will take the lead in creating one-of-a-kind marketing opportunities for local advertisers utilizing any number of stations to execute the promotion.
Previously, SIMPSON was National Dir./Marketing/Promotions for BONNEVILLE INTERNATIONAL. "We are excited to have someone of SAMMY’s caliber join our company," CBS/NEW YORK Dir./Sales JENNIFER DONOHUE said. "He brings a great deal of experience to our cluster, and his solid background building concerts and events, and integrating listener experiences on-air, on-site and digitally into compelling sales opportunities for clients is exactly what we're looking for to help grow our presence in the market."
"I am very excited to join CBS RADIO in the country’s No. 1 market," SIMPSON added. "Their portfolio includes some of the best known brands in the business. It will be an honor to be on this all-star team and contribute with non-traditional prospects and event-driven opportunities."