iHeartRadio App Gets A Fox Promotion
May 18, 2009 at 5:11 AM (PT)
CLEAR CHANNEL will partner with FOX BROADCASTING, making FOX the exclusive sponsor of the IHEARTRADIO application on the IPHONE and BLACKBERRY TODAY (5/18) and TOMORROW to promote the preview event for the new comedy series, "GLEE," which will air after the AMERICAN IDOL finale on FOX on TUESDAY, MAY 19th at 9p EST.
"CLEAR CHANNEL RADIO is an innovative media partner that has consistently provided us with new ways to reach our key targets," said FOX SVP LAUREL BERNARD. "They make it easy for us to reach an extended audience on-air, online and now on mobile. We are always interested in the new avenues of communication that CLEAR CHANNEL offers."
"FOX has consistently been one of the most innovative advertisers across all our platforms," said CLEAR CHANNEL RADIO SALES Pres. JEFF HOWARD. "From on-air innovations like shorter-length spots and blinks to website takeovers, and now to mobile innovations like this roadblock, we’ve been fortunate to work directly with this powerful brand to help them connect with their target audiences."