Sandusky/Seattle Goes Commercial With 'Quu' Platform
May 18, 2009 at 5:58 AM (PT)
SANDUSKY/SEATTLE is the first anywhere to commercially launch a new technology platform that makes all commercials and programming fully interactive creating an Internet-like experience.
The patent-pending QUU (pronounced queue) technology, developed by SEATTLE-based QUU, INC., transforms commercial radio into a rich medium with interactive advertising and couponing, on-demand radio commerce, content tagging and integration with social media applications. The system's launch follows a comprehensive six-month test that began in AUGUST 2008.
"As we prepare for the second decade of the 21st century, the world of media is changing all around us. We can do one of two things -- either embrace these new opportunities or die a slow death," said SANDUSKY/SEATTLE VP/GM MARC KAYE. "QUU provides an additional and significant level of engagement and whose ROI is more readily documented -- a greater advertiser requirement in this brave new world. It also will allow our listeners to benefit because they can easily touch our advertisers in various new ways including a new form of couponing that we think will prove very popular."