Media Monitors The U.K.
May 19, 2009 at 10:15 AM (PT)
MEDIA MONITORS has opened for business in LONDON with a promise to provide radio stations, advertisers and agencies in the UK accurate same-day online monitoring reports. MEDIA MONITORS is the MRC-accredited leader in radio spot monitoring, Newspaper Ad Tracking, and provides sales and marketing tools for broadcast TV, cable, media research firms and advertising agencies.
"We are excited about the launch of MEDIA MONITORS in the UK," MEDIA MONITORS Pres./CEO PHILIPPE GENERALI said. " Unlike in the U.S., four out of five spots in LONDON radio come from a national agency. MEDIA MONITORS will provide the local sales staff with competitive information not available in the market presently. We look forward to seeing the way the broadcasters, agencies and clients use the information to boost sales in the U.K.”
Launching first in LONDON (before eventually rolling out to major media markets across the BRITISH ISLES), MEDIA MONITORS has been testing its systems and gathering pre-launch data for several months. The U.K. service will also include song data for every station monitored; GEORGIE GREENLAND will serve as the new training and support specialist for the region.