The Sound Names Lucille Fortunato Dir./Promo & Biz Dev.
May 19, 2009 at 3:53 PM (PT)
BONNEVILLE AAA KSWD (THE SOUND)/LOS ANGELES has appointed LUCILLE FORTUNATO Dir./Promotions and Business Development. Succeeding SAMMY SIMPSON, FORTUNATO will be responsible for program development, promotions implementation and integrated sales.
Previously, she was Director/Group Marketing at CITADEL Classic Rock KLOS and Talk KABC-A/LOS ANGELES. She was also Director/Affiliate Relations for ABC/Disney, as part of the rollout of RADIO DISNEY.
"As THE SOUND enters into its second phase of development, we have decided to expand the department by adding someone with a strong focus on revenue," VP/GM PETER BURTON said. "LUCILLE was the perfect choice. She has been in the market for more than 10 years, building strong contacts and creating excellent solutions for KLOS and KABC. Her addition will continue to build on our commitment of creating rich media experiences for our listeners and clients."
"I am so proud to be part of a legacy broadcasting company like BONNEVILLE," FORTUNATO states. "I view '100.3 THE SOUND' as the quintessential radio station for the next generation. The station is no longer L.A.'s best-kept secret."