SAG, AFTRA Ratify Commercial Pact
May 22, 2009 at 4:41 AM (PT)
The members of AFTRA and the SCREEN ACTORS GUILD have ratified the three-year contract agreement with the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES and the ASSOCIATION OF NATIONAL ADVERTISERS reached in APRIL. The vote was 93.84% in favor of the deal, with 28% of members voting. The deal is retroactive to APRIL 1st.
The new deal, among other things, provides for a 5% pay increase and will generate more than $108 million in member earnings, including approximately $24 million in increased contributions to the SAG Pension & Health and AFTRA Health & Retirement plans. The total combined value of the AFTRA and SAG contracts is projected at more than $3 billion over the three-year term of the agreement and includes the first-ever payment structure for commercials in new media and the Internet, effective in the third year of the contract.
"I am pleased that SAG and AFTRA were able to work together to reach an agreement that will benefit actors who work in the advertising industry," said SAG National President ALAN ROSENBERG.
AFTRA National Pres. ROBERTA REARDON said, "I am pleased that our members have ratified these new television and radio commercials contracts. These new agreements provide significant increases in payments to working performers now -- a major achievement in a severely depressed global economy -- and the contracts will guarantee our continued participation in this important area of work as it evolves in response to consumer tastes and trends affected by the changing landscape of digital technology."
"We have enormous power when we negotiate jointly and it put us in a great position from day one," added SAG National Chair of the SAG-AFTRA Joint Commercials Negotiating Committee SUE-ANNE MORROW. "Achieving a minimum for ads made for the Internet and new media was a huge win. It was time to insist that actors be paid fairly for their exposure in these developing areas and members clearly approved through their overwhelming votes to ratify."