Coleman Insights Offers PPM Seminars To Canadian Stations
May 26, 2009 at 5:03 AM (PT)
COLEMAN INSIGHTS is offering Canadian stations a series of free three-hour seminars to help them prepare for BBM's introduction of the PPM later this year. The seminars will be held in VANCOUVER JUNE 15th, CALGARY on JUNE 16th, EDMONTON JUNE 17th, and TORONTO JUNE 18th. Two representatives from each station may attend the seminars.
"We believe it is very important to ensure that Canadian radio is ready for the introduction of this exciting new audience measurement technology," said BBM ANALYTICS VP DAVID PHILLIPS. "That’s why we have partnered with COLEMAN INSIGHTS, whose experience working with stations in markets with PPM measurement is unparalleled."
"The invitation we received from BBM ANALYTICS to participate in these seminars was very gratifying," added COLEMAN INSIGHTS Pres./COO WARREN KURTZMAN. "Through our participation in these sessions, we intend to deliver powerful insights to our clients in CANADA, as well as to other stations that can benefit from our expertise."