Pinnacle, Marshall Create 'Voice Over Matter'
May 26, 2009 at 1:33 PM (PT)
PINNACLE MEDIA WORLDWIDE and MARSHALL ARTS COMMUNICATIONS are joining forces to create "VOICE OVER MATTER," a new "pop up"-style imaging that is presented from within the listener's mind. "Voice Over Matter" made its debut MEMORIAL DAY Weekend on CBS KYKY (Y98)/ST. LOUIS.
"PINNACLE MEDIA has researched a great deal of radio imaging over the years and so much of it is just unable to cut through the everyday clutter," PMW Pres./CEO BOB LAWRENCE noted, "ROBIN MARSHALL is, without a doubt, the most creative and talented voiceover artist I have ever heard, and what we have developed and researched together is truly groundbreaking and is designed to help a station's position be focused on the listener's lifestyle. We let the existing imaging focus on the station, while ROBIN focuses on the listener! How we tie the two together makes it extremely attractive."
To hear the demo and samples of Y98/ST LOUIS, visit www.p-m-w.com and click on the VOICE OVER MATTER logo under "What's New!" For more information call BOB LAWRENCE at (760) 731-1141 or ROBIN MARSHALL at (631) 462-2656.