NAB Launches 'Anti-Performance Tax' Spot Contest
May 27, 2009 at 2:03 PM (PT)
NAB has set "Don't Tax That Dial," an anti-performance tax spot creation contest. Radio stations nationwide are encouraged to produce and air their own 30-second radio spots opposing the performance tax.
The competition, dubbed "Don't Tax That Dial," will call on the creative skills and promotional power of radio stations in an effort to thwart a lobbying campaign by the Recording Industry Association of America (RIAA), which aims to levy a new fee on radio stations for music aired free to listeners.
The winning entry will be awarded $2,500 and be recognized at The 2009 NAB RADIO SHOW in PHILADELPHIA. Airfare, hotel accommodations and complimentary NAB RADIO SHOW registration for two will also be provided to the winning entry. All over-the-air U.S. broadcast radio stations are eligible to participate; spots must be submitted to NAB by 11p ET on JULY 31st.
Stations must fill out a Political Agreement Form and place it in the political portion of their public file for a period of two years. Complete competition rules, guidelines and supporting material can be found on NAB's grassroots advocacy website, www.NoPerformanceTax.org.