Radio Heard Here's Positive Vibrations
May 29, 2009 at 3:54 PM (PT)
In a poll commissioned by RADIO HEARD HERE and conducted by RASMUSSEN PULSE, a great majority of the 5,000 listeners surveyed expressed strong, positive ties to radio. The data suggested that RADIO HERE FIRST's marketing campaign has increased the listeners' positive image of radio.
Among the highlights of the poll:
* Close to 100% of those surveyed like the fact that radio is free; that they can hear radio wherever they go; and are glad to have radio as an option for their entertainment, news, weather, traffic and information needs.
* About three-quarters of those polled 76% enjoy discovering new songs and new artists on radio.
* A little over 80% hear unique local personalities and things on radio that surprise them.
* A little over 85% think radio is doing a good job embracing technology and realize that radio is available on new technology devices such as iPODS, iPHONES, mobile phones, computers and MP3 players.
Read the entire survey here.