Australia Goes Digital
June 1, 2009 at 5:23 AM (PT)
AUSTRALIA has switched on digital radio, with 44 stations on the air across the country and stations in SYDNEY launching this week. The official launch of the DAB+ system is set for AUGUST 6th, but stations were given to JULY 1st to switch their stations on or lose the spectrum allocations.
The DAB+ system has already spawned four digital-only stations, with AUSTEREO launching RADAR and PINK while DMG RADIO has opened NOVANATION and KOFFEE. The system also allows stations to offer split programming -- a Talk station can, for example, continue regular programming and simultaneously send sports play-by-play on a second channel -- and data to receivers.