Live Nation Drops Some Fees
June 1, 2009 at 5:23 AM (PT)
LIVE NATION INC. is opening the summer season with a promotion every WEDNESDAY that eliminates some ticket fees, the surcharges that have caused fans to revile its soon-to-be merger partner, TICKETMASTER ENTERTAINMENT INC., writes THE NEW YORK POST. LIVE NATION is scrapping fees for U.S. amphitheater lawn seats this summer in a 24-hour sale on its website starting at 12:01a in every local time zone on WEDNESDAY. Fans will save around $9 to $12 on a ticket that typically costs $20 to $25.
Artists playing at the 43 LIVE NATION venues covered by the promotion include AEROSMITH, COLDPLAY, PHISH, NICKELBACK and KID ROCK. Five million tickets are up for grabs this WEDNESDAY. The company plans to continue the promotion, though on a smaller scale, every WEDNESDAY this summer.
"We know people hate fees," said LIVE NATION CEO/Global Music JASON GARNER. "We just want to have one day to say to fans, 'We've heard you loud and clear and appreciate your support. Escape and enjoy a great show. "
Despite the recession, the company said in MAY that ticket sales for its summer concerts were ahead of last year's pace. Still, there's room to sell many more tickets. LIVE NATION says about 40% of all concert seats go empty.