Mediaguide and StratosAudio Deploy StratosMedia
June 1, 2009 at 5:23 AM (PT)
Advertisers placing buys on radio now have access to a suite of nationwide interactive radio services that drive a results-based offering. MEDIAGUIDE INC. and STRATOSAUDIO, INC, launch STRATOSMEDIA, a service that leverages broadcast radio's best traits as a local medium with community roots providing content that resonates with local populations. STRATOSMEDIA is a nationwide interactive radio solution covering all major radio stations and markets, operable on iPHONE and BLACKBERRY and on STRATOS compliant devices with resident FM radios.
"Advertisers are looking for effective methods that leverage synchronized live broadcast and online media in tandem to drive measurable customer engagement," states STRATOSAUDIO CEO KELLY CHRISTENSEN.