Deirdre Blackwood Joins Arbitron As SVP/Communications
June 1, 2009 at 9:18 AM (PT)
ARBITRON has hired DEIRDRE BLACKWOOD as SVP/Corporate Communications, reporting to EVP/Chief Marketing Officer ALTON ADAMS.
"As ARBITRON moves in new directions, it was critical to combine these communications functions in order to better align strategic communications and message development around our key growth initiatives," said ADAMS. "DEIRDRE's expertise across the breadth of communications disciplines will help drive ARBITRON's communications initiatives and help better address the need for timely, disciplined and unified external messaging to our key constituencies -- which is critical during this time of rapid change."
BLACKWOOD most recently was VP/Corporate Communications and Investor Relations with TERRASTAR NETWORKS, INC., a satellite-terrestrial telecommunications company based in RESTON, VA.