Study To Discuss Mall Habits Of Teens
June 2, 2009 at 6:04 AM (PT)
ARBITRON and SCARBOROUGH RESEARCH will release the results of their "Teen Mall Shopping Attitude and Usage" Study during a free webinar on WEDNESDAY, JUNE 3rd.
"Teens are a very interesting segment of our society and are known to be significant spenders in the mall. By and large, their habits and opinions on advertising in the mall are not available in as much detail as marketers would like," said SVP/Research JANE TRAUB. "This study was designed to explore teen’s attitudes and opinions about shopping malls and the advertising within them."
Some initial key findings include:
* 95% of teen mall shoppers notice any form of mall advertising
* 91% of teen mall shoppers notice poster display ads at the mall
* 68% of teen mall shoppers spend more than two hours at the mall
* Three-fourths of teen mall shoppers visit a specific mall store’s Web site
* 48% of teen mall shoppers are "Social Shoppers" -- shoppers who like to "browse, hang out with friends and possibly make a purchase."
The webinar will take place JUNE 3rd at 1p ET. To register for the event, contact DIANA ILLIANO at (646) 654-8841 or firstname.lastname@example.org.