Two Leading Philadelphia Ad Agencies Sign Up For PPM
February 8, 2006 at 8:47 AM (PT)
MAYO SEITZ MEDIA and THE STAR GROUP are the latest ad agencies to sign agreements with ARBITRON for the PORTABLE PEOPLE METER (PPM) when it is deployed in PHILADELPHIA. The two agencies follow last week's ARBITRON PPM agreements in the market with BEASLEY BROADCAST GROUP and HARMELIN MEDIA.
MAYO SEITZ MEDIA's clients include ADVANTA, ADP, COMCAST SPORTSNET, GREATER PHILADELPHIA TOURISM, HATFIELD QUALITY MEATS, HERSHEY ENTERTAINMENT & RESORTS, ROBBINS DIAMONDS, SUNOCO, and THE PHILADELPHIA PHILLIES.
THE STAR GROUP provides branding, strategic planning, advertising, media, public relations, promotion, direct marketing, interactive and design for a diverse range of industries, which include healthcare, financial services, business to business, food and beverage, retail, gaming and hospitality, technology, non-profit, and government.