Emmis Jumps On A New Web Platform
June 9, 2009 at 12:16 PM (PT)
EMMIS COMMUNICATIONS has formed a strategic alliance with STREAMTHEWORLD and ANDO MEDIA to put all EMMIS radio stations on a new, high-quality streaming platform. The new platform launches with WQHT (HOT 97)/NEW YORK, which has begun streaming for the first time. Other EMMIS stations, which are already streaming, will soon migrate to the new platform
"EMMIS has long been a leading innovator in the digital space," said EMMIS SVP/Chief Strategy Officer GREG LOEWEN said. "This partnership reflects our enhanced commitment to driving growth in the rapidly growing digital audio sector. ANDO MEDIA and STREAMTHEWORLD's industry-leading platforms will allow us to provide our audiences with an outstanding listening experience and our advertisers with an enhanced degree of service and accountability."
"We are excited about the addition of EMMIS as both our radio and our digital partner," ANDO MEDIA COO PAUL KRASINSKI stated. "This partnership will allow ANDO to further our measurement of the full digital audio marketplace and is a great opportunity for us to assist EMMIS in both enhancing their listeners' experience with targeted advertisements and in supplying their advertisers with real-time measurement and accountability."
"EMMIS has demonstrated a desire to expand their radio operations to embrace the digital dial," STREAMTHEWORLD SVP NEIL SWEENEY addend. "The simultaneous launch of HOT 97 on STREAMTHEWORLD's market-leading online platform as well as on mobile marks the first step in a detailed, progressive partnership that will allow for all of EMMIS' radio stations to take advantage of all of STREAMTHEWORLD's partnerships and technologies."
The schedule of other EMMIS stations to the new platform are: WRXP/NEW YORK, WLUP and WKQX/CHICAGO (JUNE 18th); KSHE, KIHT, KFTK and KPNT/ST. LOUIS (JUNE 19th); WFNI-A, WIBC, WLHK and WYXB/INDIANAPOLIS (JUNE 22nd); and KLBJ-A, KDHT, KLBJ, KROX-FM and KBPA/AUSTIN (JUNE 24th).