Lincoln Financial Chooses Marketron Software
June 10, 2009 at 6:31 AM (PT)
LINCOLN FINANCIAL MEDIA has chosen MARKETRON TRAFFIC to serve as the primary business operating system for their entire radio group. The group deal included MARKETRON business system software as well as the new MARKETRON EXCHANGE e-commerce platform for all 14 LINCOLN FINANCIAL MEDIA stations, all in top 25 markets.
"LINCOLN FINANCIAL MEDIA is seeking every opportunity to leverage new and existing systems to enhance our operations. We are very excited about the potential offered by MARKETRON EXCHANGE," stated LFM SVP/CFO LAURA JAMES. "We are pleased to be extending our partnership with MARKETRON because of the excellent value their products offer and the outstanding service we have received over the years."