WJRV Brings 'The River' Back To Knoxville
June 10, 2009 at 12:09 PM (PT)
MOMENTUM BROADCASTING Hot AC WJRV (106.1 THE RIVER)/KNOXVILLE officially signs on to the airwaves replacing the WJZO call letters they were originally assigned by the FCC. WJRV revives "THE RIVER" moniker which was a well-known Adult Alternative in the market that signed off in 2003.
The music heard on 106.1 THE RIVER ranges from COLDPLAY, KELLY CLARKSON, U2, SHERYL CROW and MAT KEARNEY, to G. LOVE, MICHAEL FRANTI & SPEARHEAD, and DONAVON FRANKENREITER.
BRIAN TATUM of former crosstown AAA WFIV (105.3) takes the helm covering OM/PD and morning duties. BRIAN is taking music calls at (865) 246-3848 on WEDNESDAYS from 1-4 EST.