Canadian Radio Revenues Were Up Before Recession Hit Hard
June 12, 2009 at 11:55 AM (PT)
In the year just before the worldwide economic downturn, Canadian private commercial radio stations pulled in C$1.58 billion in revenues, an increase of just over 5% above 2007 figures, according to just-released CRTC data. Total profits before interest and taxes (PBIT) for Canada's radio stations rose from $299 million to $335 million. Local advertising revenues increased from C$1.09 billion to C$1.14 billion while national ad sales increased from C$379 million to C$406 million.
CANADA's 474 FM radio stations took in over C$1.25 billion in total revenues, with English-language FM stations responsible for C$1 billion and French-language stations collecting C$219 million in revenues. Ethnic FM stations increased by over 4% to C$16.8 million.
The country's 154 AM stations (down from 713 in 2007) fell from C$329.6 million to C$329 million, with English-language stations up and French-language AM stations off 24%. Ethnic AMs were off 1.85%.
The report covers SEPTEMBER 1, 2007 through AUGUST 31, 2008, thus missing the sharp downturn of the financial markets shortly thereafter.