Tampa-St. Pete Arbitrends To Be Reissued
June 17, 2009 at 4:19 AM (PT)
ARBITRON sent notice FRIDAY, JUNE 12th to subscrbers in the TAMPA-ST. PETERSBURG-CLEARWATER Metro that a household of an individual affiiated with a loca station (not necessarily an employee) was discovered to have returned seven diaries, which are now being removed from the in-tab calculations.
We have confirmed that these diaries, which were In-tab for the original SPRING Phase 1 Arbitrends release, should not be included in the In-tab sample.
Revised TAMPA-ST. PETERSBURG-CLEARWATER Arbitrends data for the SPRING Phase 1 (FEBRUARY-MARCH-APRIL) Arbitrends report period, based on an In-tab sample that excludes these diaries, will release on TUESDAY, JUNE 16th at 10a Eastern Time.
Audience estimates for WQYK-A may be substantially affected. Estimates for other stations recorded in the deleted diaries may be affected to a limited degree in select demos and dayparts. In addition, stations that did not receive listening in the deleted diaries may be slightly affected, as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.