Jay Guyther Partners With ROI Media Solutions
June 15, 2009 at 12:01 PM (PT)
Full-service broadcast consulting firm ROI MEDIA SOLUTIONS is bringing in long-time ARBITRON executive JAY GUYTHER to be a partner of the firm. GUYTHER will develop custom management plans for radio broadcast groups that will serve as a roadmap for sales, programming, marketing and talent management in the emerging world of electronic, people-meter measurement.
"ARBITRON’s loss is our gain," ROIMS Co-Founder DOYLE ROSE said. "And it will certainly be our clients’ gain as well. Few in this industry understand ratings and research methodologies as well as JAY. He brings to ROI MEDIA SOLUTIONS 25 years of direct, hands-on experience with both electronic and diary-based audience measurement."
"JAY excels at ratings analysis and at turning those insights into business and strategic plans," ROIMS partner MARK SHANNON O’NEILL added. "His key strengths are identifying market opportunities, developing business plans and delivering customer-focused solutions, particularly in the world of electronic radio audience measurement.
"We have committed as a company to understanding the intricacies and business ramifications of electronic media measurement and the PPM system in particular," O’NEILL continued. "Over the past three years, we have developed a deep working knowledge of the practical application of PPM for planning, buying and selling radio. JAY not only strengthens that offering with his experience, but JAY can guide us in knowing where to look for answers and asking the right questions.
"In addition, JAY will help ROI MEDIA SOLUTIONS to expand its outreach to agencies and advertisers on behalf of the firm’s broadcast clients. ROI helps the advertising buy-side understand how to plan and buy radio in the new electronic measurement environment. The core presentation, 'Radio Through the Lens of PPM,' is presented under the aegis of ROIMS’ broadcast clients.