Ofcom Proposal Would Allow U.K. Radio 'Blipverts'
June 16, 2009 at 5:06 AM (PT)
OFCOM has issued a series of proposed changes to its radio rules, and among the changes are allowing stations to air short ads advising listeners to download the song they just heard. The short spots, dubbed "blipverts" after the five-second spots that exploded people's heads in the "MAX HEADROOM" movie and TV show, are being tested by ABSOLUTE RADIO, which started airing a 10-second download-this-song spot after airing U2's single "GET ON YOUR BOOTS" in FEBRUARY.
Also proposed in the new rules are the ability to air sponsored contests and allowing nonprofits to produce shows about themselves and their activities.
Comments on the proposals are due by SEPTEMBER 4th.