June 16, 2009 at 2:02 PM (PT)
CBS NEWS has unveiled a redesign of CBSNEWS.COM that adds a new look and feel to the network's content, which includes material from CBS RADIO NEWS.
"The new design and platform looks to capitalize on the legacy and strengths of the CBS NEWS' brands, while leveraging the web's ability to help us dramatically expand our coverage, showcase our strength in video, and drive greater engagement with our audience," said JOE GILLESPIE, EVP of CBS INTERACTIVE TECHNOLOGY AND NEWS. "The goal was to build and design a site that clearly identifies the most important breaking news and highlights each of CBS NEWS programs' unique tones and personalities, all in a framework that is easy to navigate and always in the moment."
"CBS NEWS has always been a leader in innovating electronic journalism. This redesign makes exclusive new content available and makes all our content more accessible than ever," said CBS NEWS AND SPORTS President SEAN MCMANUS. "Working together with CBS News broadcast television and radio, CBSNEWS.COM will be a 24-hour pipeline for CBS NEWS' content to reach millions of people, anywhere, anytime."
The site is also offering a new BLACKBERRY mobile application and will add an iPHONE/iPOD TOUCH app later this SUMMER.