CBSC Says CJMF Bluetooth Contest Didn't Encourage Lawbreaking
June 17, 2009 at 4:46 PM (PT)
The CANADIAN BROADCASTING STANDARDS COUNCIL has ruled that CORUS French Classic Rock-Talk CJMF (LE 93 3)/QUEBEC CITY did not breach the CBSC Code of Ethics when it ran a contest that awarded a rebate on a Bluetooth hands-free cell phone device for listeners spotted using a cell phone while driving (now illegal in QUEBEC). The contest was conducted in OCTOBER 2008 on JEFF LABRIE's morning show; a listener complained that the contest promoted an illegal act.
The decision said that the panel "recognizes that the broadcaster has explained that its attempt was to encourage drivers to do the right thing, namely, to use a hands-free device if talking on a cell phone while driving. The Panel fully appreciates that the complainant takes the contrary position, namely, that people will be enticed to break the law in order to win half, or all, the cost of a Bluetooth device. Of these two views, the Panel considers that the broadcaster’s perspective is more realistic. The Panel doubts very much that people would begin driving while holding their cell phones in order to win a prize of inconsiderable value."