OBA Rebrands As DBA
June 19, 2009 at 4:45 AM (PT)
THE ONLINE BROADCASTERS ASSOCIATION has announced a change in the name of their organization. Now known as THE DIGITAL BROADCASTERS ASSOCIATION, the trade organization feels that the new name accurately reflects the broader membership of the association. At the same time, the name retains the essence of the Internet broadcasting community that remains the core member base.
The announcement was made on the association’s website.
"As technological advancements bring the worlds of terrestrial broadcasting and Internet broadcasting closer together, it is important for us to take a progressive step forward by shaping our association to embrace the changing face of the industry." the announcement read in part.