RADAR 101 Spots Audience Increases For Network Programming
June 22, 2009 at 10:20 AM (PT)
ARBITRON's RADAR radio network audience ratings (RADAR 101) found that more than 186 million persons 12+ heard one or more network radio commercials each week in JUNE. The RADAR 101 survey period saw an increase in the number of people reached by network radio for key buying and selling demographic groups.
Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:
73.0% of Persons 12+
73.5% of Persons 18+ and Persons 35+
74.5% of Persons 18-49
75.1% of Persons 25-54
In terms of Network rankings, DIAL GLOBAL product took the top-three spots and five our of the top six. Check out the entire chart here.