WideOrbit Signs Midwest Communications For WO Traffic
June 23, 2009 at 7:42 AM (PT)
WIDEORBIT INC. has signed MIDWEST COMMUNICATIONS for its WO TRAFFIC sales, traffic and billing software. MIDWEST COMMUNICATIONS selected WIDEORBIT to take advantage of a single-traffic system to serve all of their markets. Prior to implementing WIDEORBIT, MIDWEST COMMUNICATIONS had individual traffic systems serving each market.
"WIDEORBIT has delivered full access to all of our markets from the corporate office, at the touch of a key. We can more readily monitor the progress of each station, as well as the actions of the sales and traffic staffs," said MIDWEST Secretary Treasurer PAUL RAHMLOW. "Now there will be countless ways corporate can advise the markets to help them reach their goals."
"We’re proud to have partnered with MIDWEST COMMUNICATIONS on their successful implementation of WO TRAFFIC," said WIDEORBIT Founder ERIC MATHEWSON. "MIDWEST COMMUNICATIONS joins the long list of radio broadcasters that WIDEORBIT serves with our leading sales, traffic and billing solutions."