U.K. Considers Adding Streaming Sites To Spin Charts
June 23, 2009 at 11:41 AM (PT)
The UK's OFFICIAL CHARTS COMPANY (OCC) acknowledged that it's only a mater of time before it includes streaming music in its future listings. The upshot of that is the probability of YOUTUBE hits becoming legitimate chart hits.
"The charts have always been there as a popularity poll, as a means of identifying what are the hottest records of the moment," OCC Managing Dir. MARTIN TALBOT told the BBC. "That's been relatively simple when people have bought stuff to keep forever. But that's going to become increasingly more complicated."
Benefiting the most from such a move would be music streaming websites like IMEEM, LAST.FM and SPOTIFY, which have been pushing for formal recognition of their charts. According to THE GUARDIAN, the OCC would also have to track amateur sites like YOUTUBE as well.
"The key task that we've been getting to grips with over the last 18 months has been ensuring that post-download, and post-permanent ownership of music, we're [still] counting how consumers are consuming their music," TALBOT said. "Knowing what a stream is worth compared with a purchase of a download, for instance, is very difficult to identify at the moment, but that's obviously going to be the next step."
The Internet has already had an enormous impact on the charts, as 98% of U.K. single sales are now digital. It "could be five years, it could be 10 years, it could be 20 years," TALBOT said, but sooner or later, streaming will become an integral part of the spin charts ... at least in the U.K.