Stern's Sirius App No-Show ... Exclusive Pay Apps In The Offing?
June 23, 2009 at 12:01 PM (PT)
SIRIUS XM'S iPHONE Application has been a double-edge sword of sorts; it has been wildly popular in terms of being downloaded, but it has also generated considerable criticism for not including channels featuring pro sports, OPRAH WINFREY and especially HOWARD STERN. The iconic air personality took to the air to explain his absence, blaming it on "a rights thing, a contractual rights thing."
According to ZDNET.COM, STERN devoted the first half-hour of his MONDAY show on the issue, responding directly to his listeners' complaints. "It was a rights issue and a whole entanglement thing," he said. "So, we're not on it. Maybe one day we will be."
Content apparently isn't an issue, as DAILYFINANCE.COM notes that the SIRIUS XM App does include the PLAYBOY CHANNEL. "I was reading on the Internet that (our) show was too dirty," STERN said. "How can it be too dirty if you have the PLAYBOY channel on there?"
However, radio analyst MARK RAMSEY sees an ulterior motive for the reason such high-demand content channels are not on the App. In his HEAR 2.0 blog, he predicted, "This simply sets the stage for dedicated HOWARD STERN and OPRAH Apps down the road. Each available for (get ready) a premium fee.
"Now before you go ballistic on SIRIUS XM for charging for every piece of content and every transmission channel, recognize that these guys are trying to do what for so many digital radio players is impossible: Give folks what they want and make money while doing so ... I can't blame 'em."