After Guilty Plea, Will Chris Brown's Career Resume?
June 24, 2009 at 5:28 AM (PT)
While CHRIS BROWN's plea deal closed the legal chapter of his assault case, the ordeal will undoubtedly have an impact on the singer's career, writes MTV.COM. "BROWN has to serve 180 days of community labor, as well as five years' probation, but his altered reputation will likely have more of an effect than the actual sentence.
"But is BROWN's music career over?
"The plea works in his favor, because it takes the responsibility for his punishment out of his hands," MISS INFO told MTV NEWS. "He can 'pay his debt' now -- no more endless self-flagellation. A judge has given him a sentence, and he will follow it, gladly take that, and then he can say he deserves to move on, which is exactly what his lawyer said after the verdict. And the public will have an easier time moving on as well. I think it's good that he didn't plead no contest and that he did plead guilty. That says: 'I'm not copping a plea. I'm admitting I was wrong.' "
"In the very immediate future, given the fact that CHRIS BROWN pleaded guilty, there will probably be a slight negative effect on his team's ability to secure endorsement deals and other spokesman-type opportunities for him," said SHANTE BACON, the former Sr. Marketing Director at ISLAND DEF JAM before co-founding the 135th STREET AGENCY, a strategic-communications firm based in NYC. "Specifically on a corporate level, where marketers tend to shy away from anything remotely risky, there will be hesitation to align their brand with any artist with a felony assault on his record and make this artist the [possible] face of their brand."