Clear Channel Joins 'Greater Than AIDS' Campaign
June 25, 2009 at 2:19 PM (PT)
CLEAR CHANNEL has joined the BLACK AIDS MEDIA PARTNERSHIP (BAMP) to promote the "Greater Than AIDS" campaign on its radio and outdoor platforms to help increase awareness of the HIV/AIDS epidemic in African-American communities nationwide. It is produced in collaboration with Act Against AIDS, a communications strategy by the U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC) to renew focus on HIV and AIDS domestically.
Greater Than AIDS features radio, outdoor, print and online PSAs that will direct individuals to a central website (www.greaterthan.org) in order to obtain critical information on how to prevent the spread of HIV/AIDS, where to get tested and treatment, and how to get involved.
"The facts are staggering. Every 9½ minutes, another person in AMERICA becomes infected with HIV, and Black Americans account for nearly half of new HIV infections in this country," CLEAR CHANNEL Chief Communications Officer LISA DOLLINGER said. "To address the urgency of this epidemic, we're pleased to be a part of this critical campaign and believe that our radio and outdoor platforms will be an extremely effective way to reach the Black American communities at risk."