HD Radio Alliance Ready For New Campaign Rollout
June 25, 2009 at 11:45 AM (PT)
The HD RADIO ALLIANCE is rolling out the summer 2009 HD Radio campaign. Launching JUNE 29th and running for 13 weeks, new commercials will initially focus on consumer messaging, then later in the year will promote specific new portable devices for sale when they hit retail stores
The new campaign will have the fictitious JEAN LUC TUNER, a "soon-to-be-infamous radio airwave explorer, who "discovers the beauty of upgrading to HD Radio technology." You can listen to the spots here.
The HD RADIO ALLIANCE campaign will run commercials on over 600 radio stations in the top-100 markets.