Radar Report Shows Network Radio Grows Again
June 29, 2009 at 8:19 AM (PT)
ARBITRON has released cumulative audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying demographics as compared to the prior RADAR network audience report.
Compared to three months ago, the JUNE 2009 RADAR 101 saw an increase in the number of people reached by network radio from the RADAR 100 period for key buying and selling demographic groups. The JUNE report revealed 278,000 more listeners Adults 25-54; Adults 18-49 showed an increase of more than 230,000 listeners compared to the RADAR 100 report.
"Compared to RADAR 97 one year ago, this month’s RADAR reveals an increase of more than 2.9 million listeners aged 12 and older listen to radio weekly," said NATIONAL RADIO SERVICES Manager BRUCE SUPOVITZ. "The continuing transition to electronic measurement in top ranked local markets persistently highlights radio’s promise as an effective reach medium."
RADAR 101 June 2009 Network Rankings Top 10 Networks
PREMIERE PEARL NETWORK - 12.4
PREMIERE PEARL PLUS NETWORK - 11.2
CITADEL MEDIA PRIME REACH - 10.9
PREMIERE EMERALD PLUS NETWORK - 10.9
PREMIERE DIAMOND NETWORK - 10.7
PREMIERE RUBY NETWORK - 10.2
PREMIERE DIAMOND PLUS NETWORK - 10.2
PREMIERE EMERALD NETWORK - 10.2
PREMIERE SAPPHIRE NETWORK - 9.9
DIAL GLOBAL CONTEMPORARY NETWORK - 9.5