Live Nation Cuts Sponsorship Deal With Microsoft
June 30, 2009 at 5:02 AM (PT)
LIVE NATION has entered into a sponsorship deal with MICROSOFT to provide music fans access to exclusive digital content when they download new customized versions of the recently launched WINDOWS INTERNET EXPLORER 8 web browser. The deal designates IE 8 as a sponsor of NICKELBACK's "Dark Horse 2009" tour and LIVE NATION's "The Bamboozle Music Festival."
"MICROSOFT recognizes the power of tapping into LIVE NATION's integrated platform and unique ability to connect bands with millions of consumers through live music. Likewise, we recognized the value of leveraging the innovative, timesaving features in INTERNET EXPLORER 8 to provide a positive experience to our music fans through the optimized browser," said NORTH AMERICAN ALLIANCES LIVE NATION Pres. RUSSELL WALLACH. "This relationship utilizes our artists, festivals, and digital platforms to connect fans with exclusive content from artists they love with this new customized browser."
"Our customers have told us that entertainment is one of the big draws for being online, and they want a browsing experience that makes that content more personal and easier to access," said INTERNET EXPLORER GM AMY BARZDUKAS. "We are excited to work with LIVE NATION to provide an exclusive entertainment experience for our customers that builds on the unique features in INTERNET EXPLORER 8."