Kabrich Revises Chart -- Still Points To Arb Problem
July 1, 2009 at 7:45 AM (PT)
On MONDAY (NET NEWS 6/29),Consultant RANDY KABRICH had a follow-up to his chart of a year ago concerning Urban listening tracking in line with the number of Urban Respondents in the Total Sample of HOUSTON's PPM. Said KABRICH, "A year ago, ARBITRON and certain companies disputed the early findings. Now we have another 12 months of data and the Attorneys for NABOB asked us to update our findings. We felt that the results were so startling that it needed to be shared with the industry."
ARBITRON responded, pointing out errors in his chart.
Now, KABRICH is back with a revised look at the issue.
Said KABRICH, "ARBITRON had indicated to several trades that the sample size on the graph released MONDAY was wrong, but did not release any corrected numbers. Upon triple-checking (and finding a discrepancy between twodifferent PPM software vendors), the numbers for the last few months of the station AQH changed ever so slightly. The sample size was always correct. The slightly revised graph show the revised numbers were at the station level, not the sample level -- which does not change the essence of the chart -– in fact, it makes the correlation even more apparent now."
View the revised chart here.
ALL ACCESS has contacted ARBITRON for a comment.