Jack FM Celebrates Five Years In Dallas
July 1, 2009 at 9:10 AM (PT)
On JULY 1st, 2004, CBS RADIO launched KJKK (JACK FM). Now five years later, the station is a top-5 station with Adults and is scoring its highest ratings ever.
JACK FM’s unorthodox playlist and presentation, including the idea of no DJs is one stand out point in DALLAS/FORT WORTH radio. "We believe hearing this odd character between this amazing variety songs would really set us apart and it has, said VP/Programming and KJKK PD KURT JOHNSON. "A couple weeks in, just to see what would happen, we actually auditioned a DJ late one night. Within 24 hours we had received over 900 e-mails saying 'Don’t you dare!' So we let it ride, and it’s something we still have fun with. I still have those e-mails sitting on my credenza."