Kennedy Adds Mornings On 98-7/L.A.
July 1, 2009 at 12:56 PM (PT)
CLEAR CHANNEL Alternative KYSR (98-7FM)/LOS ANGELES hires KENNEDY to anchor its "MUSIC IN THE MORNING" beginning MONDAY, JULY 6th. The well-known pop culture personality and radio talent, KENNEDY, will incorporate local lifestyle perspective, relevant reports and breaking news into the already popular "MUSIC IN THE MORNING" format on the station.
KENNEDY also hosts nights on sister Talk KFI-A and can be seen often on FOX NEWS CHANNEL's FOX & FRIENDS and MSNBC's SCARBOROUGH COUNTRY. She also appears as an entertainment and reality expert on VH1 and E! Her diverse broadcasting career at age 19 as an intern and later part-time DJ at crosstown Alternative KROQ.
This announcement comes at a time when 98-7 has been enjoying a steady and impressive ratings growth, having a weekly cume of over 2 million listeners, and is currently the #1 rated Alternative Rock radio station in the market among 18-34 adults according to the latest ARBITRON PPM report.
"We've had huge success in AM Drive with our MUSIC IN THE MORNING platform," states 98-7 PD JULIE PILAT, "and we're going to continue giving listeners exactly what they want - music. With L.A. being the epicenter of pop culture adding KENNEDY to our team with 'DAILY SHOW' style L.A. news, music, and lifestyle updates will be a huge asset to 'MUSIC IN THE MORNINGS.'
"98-7FM's DARREN ROSE (Programming Coordintor/air personality) will also be working with KENNEDY & engaging our interactive elements by getting information to our listeners in the way that they want it. ROCKAHOLICS interact with the station regularly through all of our social network platforms, texts, and viral videos. Having KENNEDY & DARREN in studio will only bring these elements to life and super-serve our core audience more than ever."