Americans: Too Much Michael Jackson Coverage
July 2, 2009 at 12:37 PM (PT)
A new national media study among 1,850 Americans revealed that the majority of respondents (63%) believe that MICHAEL JACKSON's death is receiving too much media coverage in comparison to the coverage of FARRAH FAWCETT's death.
The study was conducted by HCD RESEARCH using its MEDIACURVES.COM website on JULY 1st, to obtain Americans' perceptions of recent celebrity deaths, with regard to the amount of media coverage they are receiving.
While the majority of respondents (63%) reported that MICHAEL JACKSON's death is receiving too much media coverage, an even larger majority (80%) reported that they are engaged in the topic when they are exposed to it by the media. However, a slightly higher percentage of respondents (84%) indicated that they are engaged with the topic of FAWCETT's death when they are exposed to it by the media.
Among the study findings:
"With regard to the topic of MICHAEL JACKSON's death, indicate whether or not you feel the media coverage is appropriate."
Too much coverage 63%
Appropriate coverage 36%
Not enough coverage 2%